“There’s plenty we do – plenty we’ve always done – that has nothing to do with what actually works.” Seth Godin from “Small is the New Big”
Today in our staff meeting we had a discussion that hit on this subject a bit. Each year we set a staff Thematic Goal, a rallying cry, something that we are committed to for the year that we believe God has laid on our heart to relentlessly pursue. Throughout the year, we have a series of discussions on how we can measure, apply, move forward with our Thematic Goal. Today we were talking about what we need to raise, create, reduce or eliminate (an exercise from the book “Blue Ocean Strategy”) in some of our ministry areas to help us be more effective in reaching people with the Gospel.
When was the last time you evaluated what you do? What are you doing that has nothing to do with what actually works?