What’s your brand?
In my former job I spent the majority of my time developing brand identities for artists. I worked hard to determine the unique characteristics of the individual musician/band/singer and then figured out how to market that to set them apart from the rest of their competitors. It was a fascinating, sometimes frustrating and yet, a very rewarding experience… especially when I felt like I captured the heart of the individual and got to share that with the world.
As much as the word “branding” sounds all-business, cold and impersonal, I really believe in the power of a brand. More importantly I believe in the power of understanding your unique brand.
My personal definition of branding is: authentically being who you are and portraying that consistently.
Each one of us has been uniquely gifted by God with certain strengths, talents, gifts, passions, etc. And this unique combination makes up your personal brand.
I believe there is great power in understanding who you are and who God has uniquely made you to be. Some of us have learned this well. Others of us have allowed life/people/circumstances to shadow our innate interests and desires… sometimes to such a degree that it takes years for us to dig up what’s been buried so deep.
So, who are you?
What makes you uniquely you?
How would others describe you?
Better yet, how would you describe the real you?
What’s your brand and are you living it with passion?
If these questions stump you, frustrate you or paralyze you, I would challenge you to go on a journey to understand who God has created you to be. Here are a few things I would recommend to get you started:
- Take a spiritual gifts assessment. This is a great tool to begin to help you unpack spiritual gifts as they are outlined in 1 Corinthians 12, Romans 12, Ephesians 4. Here is a free online test: Church Growth.org
- Understand your strengths. Read Now, Discover Your Strengths or Strengths Finder 2.0 and take the Strengths Finder assessment.
- Develop a relationship with a mentor who can provide candid feedback, offer encouragement and coach you in your growth.
- Journal your thoughts and feelings… especially the moments where you feel alive and thriving.
- Pray for God to give you clarity, insight and passion for the purpose He has for your life.
One of my favorite passages of scripture is in Galatians 6 from The Message:
Make a careful exploration of who you are and the work you have been given, and then sink yourself into that. Don’t be impressed with yourself. Don’t compare yourself with others. Each of you must take responsibility for doing the creative best you can with your own life.
Be uniquely you!!
Are you ready to get started?